Strategic alignment starts before you walk in the room. Everything you need to complete on your Zoom Whiteboard Blueprint canvas.
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You did the hard work of finding your focus in Workshop 1. Now it is time to build on it. Workshop 2 is where strategy comes alive — where your direction meets the real world of your market, your customers, and your competitive landscape.
To make the most of our time together we need you to arrive with your Blueprint canvas prepared and your thinking done. This session moves fast and goes deep, so the more you bring, the more you will leave with.
Go back to what you captured in Workshop 1 and ask yourself honestly: Is your Purpose and Vision still the right articulation? Is your SSO still the one thing that matters most — the objective that, if achieved, would make everything else easier? If anything has shifted or sharpened since we last met, update it on your canvas.
A short, confident statement of why your business exists and where it is headed. Two to three sentences at most.
One sentence. Specific. Measurable. Time-bound. This is the one objective that, if achieved, makes everything else easier or less relevant. Not a theme. Not a list. One direction.
Two to three measurable results that tell you your SSO has been achieved. These sit beneath the SSO — they are the evidence of success, not separate goals alongside it.
This is the core preparation for Workshop 2. We want this fully worked out and on your canvas before you walk in. Do not arrive with rough notes. Arrive with thinking done. Every zone below must have all three AAR layers completed.
What makes you the obvious choice for your ideal customer. Not what you do — why they choose you over anyone else, and what they actually experience as a result.
Is your value proposition clearly differentiated, or does it sound like your competitors? What evidence do you have that customers choose you for the reason you think they do?
How are you actively communicating your value proposition? Where does it need to show up more consistently — on your website, in conversations, in proposals?
What assumptions are you making about what your customers value? When did you last test those assumptions with a real customer conversation?
A clear, specific description of your ideal customer — not a broad category. Then an honest account of the problems they are carrying and how you solve them.
How well do you truly know your ideal customer right now? Are you serving the customer you want, or the customer you have ended up with?
What specific steps are you taking to deepen your understanding of your customer — feedback, conversations, data? How are you using what you learn?
Are you too dependent on a narrow customer base? What happens to your business if your ideal customer's behaviour or circumstances change?
A clear-eyed view of your competitive landscape, the opportunities opening up, and the threats you are navigating. Analysis and actions — not just observations.
Where do you genuinely sit in your market? Are you competing on price, quality, specialism, or relationship — and is that a deliberate choice?
What specific actions are you taking to capitalise on the opportunities you have identified? Who is responsible and by when?
What external factors outside your control could disrupt your market in the next 12 to 18 months? How prepared are you?
There are no model answers for this section. It should come entirely from your own honest reflection. The more candid you are here, the more useful Workshop 2 will be for you.
Before the session, take a moment to sit with this question:
Write it on your canvas. Say it out loud if it helps. Come prepared to share it. The more honest you are about where you are stuck, the more the group — and the session — can help you move.
All pre-work must be completed on your Zoom Whiteboard Blueprint canvas by Thursday 18th June 2026. If you need access to your canvas or have any questions before then, please get in touch.